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There’s no better online tool for building your distinctive brand than Twitter. How you build your brand on Twitter will depend somewhat on your own particular business, but there are some principles that apply to everyone. The guidelines we’ll be covering in this article will help you create a more memorable profile on Twitter.
Location: It is vital to your branding strategy on Twitter that your followers perceive you as being as real as possible. An open person who isn’t worried about telling others where they are located is the type of person most people like to connect to. So, you need to be sure that people know where you are but don’t make the mistake of not being consistent with the other social networks you are present on. If you fiddle with your location in an attempt to be creative you will just come across as unprofessional like people who set their location in their profiles to “everywhere”, “nowhere” or “the fifth dimension,” or something else. You want your followers to see you as reliable and you want to appear professional to anyone who is checking your profile page out. Your target audience should always consider you as being professional.
Maintain Cohesion: When you are trying to establish a brand for yourself on Twitter you want to avoid inconsistency as much as possible. You want to present a harmonious image so don’t go changing your pictures and messages all the time. Being original and easy to identify is all part of building a successful brand which you have to keep in mind you are doing. By being consistent you send out a positive signal to your visitors and as well as your followers. So once you have a good, professional picture up, don’t make any changes. Stick to who you are on Twitter, and let your audience know that you’re not changing in any way – win their trust.
Post At least Two Interesting Tweets: A Twitter profile that’s new and empty hardly gets any attention, and won’t be taken too seriously. So before you start following people, post two tweets that are related to your niche (not “Just Joined” type of tweets) -they should be interesting and should offer some value to the followers. In a way, these tweets should make it clear to people visiting your page as to what kind of information you intend to share in the future. This is important because there’s a lot of spam going on Twitter, and separating yourself from all that clutter is needed if you want to establish yourself as a brand.
Twitter gives you lots of potential to attract a targeted audience, and branding your profile is the first step in this direction. What we learned in the article above is not that difficult to apply, but these simple tips will take you a long way when it comes down to branding your Twitter profile page. Find out more Green Advertising.
There’s no better online tool for building your distinctive brand than Twitter. How you build your brand on Twitter will depend somewhat on your own particular business, but there are some principles that apply to everyone. The guidelines we’ll be covering in this article will help you create a more memorable profile on Twitter.
Your Picture is Important: Being a faceless stranger on Twitter won’t get you many votes, and your follower count won’t be that great either. You need to have a profile picture, and that too a smiling one. Don’t make the deadly mistake of having your company logo up in your profile picture -it’ll just do the opposite of what you’re trying to achieve. So the picture needs to be yours, one that’s happy and professional at the same time. If you’ve got a whole team in your company that uses Twitter, then make sure all of their pictures are consistent across the board -make sure all of them have a corporate background. Strengthening your brand on Twitter is all about knowing the dynamics and using them effectively wherever you can. Don’t Make it Too Complicated: As long as you focus on offering your followers quality content, you’ll be able to make your presence known over time. The simpler and more straightforward your Twitter profile is, the better. Many users on Twitter make their profiles more complex than necessary, and people are weary of this approach. Keep in mind that people on Twitter want to communicate and be entertained, not sold things, so don’t make your profile commercial in any overt way. If you want people to be attracted to your profile, keep it low key and simple and don’t make it a sales page.
Make Sure You Link to Another Page: If you want to get the most out of your Twitter profile, you must have a link to some site of your own that people can click on. It really doesn’t matter what kind of site you have -it could be your own website or blog, a Facebook page or anything you’ve set up with your business info on it. You don’t necessarily need to have hosting, as you could set up a page on a free site such as Squidoo or Blogger.com. Anyone can have a Twitter account, and millions do, but it takes some thought to leverage it in a way that really helps your business. You can use Twitter to build your reputation and a brand all your own, and if you’re honest and persistent, people will start to listen. Make your profile on Twitter as appealing and relevant as possible, and it will attract the right followers to you. Watch Green Advertising.
